Rhetorical Communication
The spoken word, the content of a speech or presentation, the sequence of arguments and the personal means of impact are important factors in convincing interlocutors and listeners.
In leadership practice, there are a number of situations in which rhetorical skills play a role:
■ in the presentation of work and business results
■ when informing employees and colleagues
■ in negotiations with other bodies
Direct and comprehensible communication is a prerequisite for success here.
Methods:
Practical exercises,
Short presentations,
(video) feedback.
